Marketing · 30 Jun 2026 · 6 min read

Why the leads dried up (and what to check first)

Before spending more on ads, check the four places most enquiries quietly leak out of a site.
Enquiries leaking from a website at four marked points

When enquiries fall, the instinct is to spend more on ads. Usually the traffic is still there; something between the visit and the enquiry broke.

We check four things first: the form still sends, the phone number still rings, the page still loads fast on a mid-range phone, and the search terms still match what the business sells.

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